Mona Lisa Brown, 2014
Oil on canvas
Original size: 77 x 53 cm
Photographer: Euripides Altintzoglou
Euripides Altintzoglou’s practice oscillates between conceptual critically reflective and post-conceptual socially engaged art. Throughout his career Altintzoglou has held and curated numerous exhibitions in private galleries and public spaces in Britain, France and Greece. Following his latest solo show Reversible at Beton7 Arts, Athens that dealt with the Greek and Eurozone economic crisis, he has been engaged with The Ends of Art, a concurrent reflection on the contemporary nature of art and an exploration of new directions through the employment of latest technologies. With an ironic reference to conservative historical doctrines Altintzoglou’s current work employs the analytical and reflective inter-disciplinary methods of Conceptual art in order to explore the ways by which new technologies can affect the development of art.
For (detail) Altintzoglou has submitted Mona Lisa Brown, a monochrome from a series of works that revisit well known paintings by artists such as Van Gogh, Monet, Klimt, Picasso, Malevich, etc.. These paintings are re-produced in their original media and dimensions after having undergone a process of digital transcoding of their aesthetic properties by analysing their colour consistency through a set of software applications. The resulting data is used to mix a single colour pigment out of which the monochromes are produced. In this process of re-presentation the employment of conflicting methodologies (mechanical/expressive) and cognitive functions (aesthetic/semiotic) establish painting as a field where previously un-reconciled dichotomies can be advanced.